Swaddling Socials
Comfortable, breathable, and independence enabling. The ezra baby wrap allows moms to have a comfortable experience carrying baby around their home or on the town – even in the summer heat.
Comfort & Ease
Knowing that this product was all about comfort for the wearer and the child, focusing on the fabric and emphasizing the features was the main focus of most of the ads. While also showing independence and reconnecting with community that is one fo the hardest things to do as a new mother.
