about sarah
Design within Reasons.
I’ve been in design for almost a decade now exploring a multitude of niches and industries. Through the many forrays into just about every industry, I’ve been whittling my way into strategic design. It’s something I naturally found myself doing in every job, that became every freelance project, and now a permanent space in my brain. The initial seed that was planted has to go to my theater professor (yes I started my degree in Musical Theater, and that is a story for another time), who taught that with every step forward there must be a driving force.
So now I say, every design must have a driving force. Without force designs just go into a pile of nonsensical junk (and this is where you also discover how much I value efficiency).