about sarah
Design with Reason.
After nearly a decade in design, I’ve had the chance to explore a wide range of industries and niches, each shaping my creative approach. Along the way, I discovered my passion for strategic design—a way of thinking that’s become second nature in every job, freelance project, and creative challenge I’ve tackled.
The seed for this mindset was planted years ago by my theater professor (yes, I started out in Musical Theater—ask me about it sometime!). They taught me that every step forward needs a driving force. That philosophy stuck with me, and it’s how I approach design today: every project must have a purpose, a reason for being.
Without that driving forward force, designs risk becoming clutter instead of communication. I believe great design doesn’t just look good—it works hard, tells a story, and makes an impact.